“Pay for Play” Journalism

Source: The BreakerMag, Oct 2018

where companies offer money for promotional coverage that’s disguised as objective reporting.

Cointelegraph recently overtook veteran industry publication Coindesk in Alexa traffic rankings, making it the highest ranked crypto-focused news site globally. In researching this story, a source suggested that Cointelegraph would accept payment to place articles that weren’t marked as sponsored, but in my correspondence with a representative of the site this didn’t seem to be the case.

But, instead of discouraging ‘Nikolay’ from seeking to pay for coverage, a member of the business team was happy to point us towards some sites in the Cointelegraph Media Group that did. (The Group is an advertising partnership, allowing marketers to coordinate ads or sponsored posts across member sites, although in other respects the sites are editorially independent.)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s